Course description

This course is designed to introduce participants to the principles and practices of design thinking and how it can be applied to early stage startups. Design thinking is a human-centered approach to problem-solving that prioritizes empathy, creativity, and iterative prototyping. By understanding and applying the design thinking process, entrepreneurs and innovators can develop innovative solutions, build better products, and create more user-centric startups.

Course Objectives: By the end of this course, participants should be able to:

  1. Understand the fundamental principles of design thinking.
  2. Apply the design thinking process to early stage startup challenges.
  3. Create and iterate on solutions that address user needs and pain points.
  4. Foster a culture of innovation within their startup teams.
  5. Develop a user-centric mindset and approach to entrepreneurship.


What will i learn?

  • Understanding Design Thinking: Students will gain a deep understanding of the principles, methodologies, and key concepts of design thinking as a problem-solving approach.
  • Application of Design Thinking: Participants will learn to apply the design thinking process to early stage startup challenges, fostering a user-centric approach to innovation.
  • User Empathy: Students will develop the ability to empathize with users, understanding their needs, motivations, and pain points through various research techniques.
  • Problem Definition: Participants will be able to define startup challenges clearly and create actionable problem statements based on user insights.
  • Ideation Skills: Students will acquire ideation skills, enabling them to generate creative and innovative solutions to identified problems.
  • Prototyping and Iteration: Participants will gain hands-on experience in building prototypes and iterating on their ideas based on user feedback.
  • User-Centric Product Development: Students will learn to develop products and services that are aligned with user preferences and expectations, increasing the chances of startup success.
  • Cultivating Innovation: Participants will understand the importance of fostering a culture of innovation within early stage startups and learn strategies to implement it.
  • Minimum Viable Products (MVPs): Students will be able to create and implement MVPs as a way to test and validate their startup concepts quickly and efficiently.
  • User Testing and Feedback Analysis: Participants will develop the skills to conduct user testing sessions and analyze feedback to inform further iterations of their solutions.
  • Data-Driven Decision-Making: Students will learn to gather and utilize data effectively to make informed decisions in the startup development process.
  • Overcoming Resistance to Change: Participants will explore strategies for overcoming resistance to adopting design thinking and innovative practices within their startup teams.
  • Leadership in Design Thinking: Students will understand the role of leadership in championing design thinking initiatives and promoting a user-centric mindset within the organization.
  • Reflective Practice: Participants will engage in reflective practice, allowing them to assess their own growth and learning throughout the course.
  • Presentation Skills: Students will enhance their ability to communicate and present their ideas effectively through the final project presentation.
  • Future Application: Upon completing the course, participants will be equipped with the knowledge and skills to continue applying design thinking principles to future startup endeavors and innovation challenges.


  • The design process requires working as part of a team. It is not suitable for solo entrepreneurs.
  • The availability of a room (even a small one) is highly recommended for the implementation of the design process.
  • Material needed: a whiteboard, plenty of A1 and A2 sheets of paper, sellotape, coloured markers, post-its and other common office supplies.

Frequently asked question

Design thinking is a human-centered problem-solving approach that prioritizes empathy, creativity, and iterative prototyping. It is highly relevant to early stage startups because it helps them understand user needs, iterate on ideas quickly, and create products or services that resonate with their target audience.

In this course, you will learn the principles and practices of design thinking and how to apply them to early stage startups. You'll gain skills in user research, ideation, prototyping, user testing, and building a culture of innovation.

No prior experience is required. This course is designed for individuals at all levels, from aspiring entrepreneurs to those with some startup experience. It will provide a solid foundation in design thinking and its application to startups.

Yes, this course includes practical activities and assignments that will allow you to apply design thinking principles to real-world startup challenges. You'll work on projects, conduct user research, create prototypes, and test your ideas.

This course will equip you with valuable skills to improve your startup's chances of success. You'll learn to create products or services that align with user needs, make data-driven decisions, and foster a culture of innovation within your team.

Yes, participants who successfully complete the course requirements will receive a certificate of completion, which can be a valuable addition to your resume or portfolio.

There are no specific prerequisites for this course. However, a basic understanding of entrepreneurship and a willingness to learn and collaborate with others will be beneficial.

The course is structured into modules with a mix of lectures, activities, and assignments. The time commitment may vary, but on average, students should expect to dedicate a few hours per week for lectures and additional time for assignments and project work.

Yes, the course will provide recommended readings, design thinking tools, and access to relevant software and templates to support your learning.

Enrollment details, including cost and registration instructions, can be found on the course website or through the educational institution offering the course. Please refer to the specific institution or platform for enrollment information.

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Equipping Healthcare Professionals with Entrepreneurial Skills for Business Development and Healthcare Startups

This platform aims to equip healthcare professionals with entrepreneurial skills and knowledge in business development, healthcare startups, and innovation. By fostering a supportive online community and providing comprehensive learning modules, our goal is to empower African healthcare professionals to drive positive change and innovation in the healthcare sector.

Lenkusurai Loltome Jackton



step by step elaboration with examples adds clarity to concepts. detailed and engaging

Phanice Omukule



The course is very good so far and the way of its presentation is amazing. It is also really great that we could download all material, in order to review the same anytime.

Gayle Lorupe Ariampe



Everything is nice so far for me and nothing is so difficult so far I'm learning to improve my skills.

Leah Wangeci Wairimu



Good way to look at generating radical improvements rather than incremental improvements within an organization.

Lengusurai Lokero



So far it is going great, has more or less validated what I already have in mind, I hope to learn something from it as it progresses.

Adenije Obialo



I had a better understanding of why business innovators have to do the more constrained ideas. I actually learned a lot and I can't wait to share this with my manager and with the team. Hopefully, someday, I will be able to apply these as I start to set up my own business too.

Zack Chirchir



This course was a real wake-up on how to innovate. A new way of thinking to succeed in a new world.

Jackton Mokaya Nyangau



I find this course very interesting because most of the time entrepreneurs fail to seize opportunities due to the lack of skills set but this course provides the skills of designers entrepreneurs in a fun and exiting way

Wakesho Mwadime



t was very interesting to have an insight into the design thinking process. This will help to work on future projects within the company to help to innovate our services for our internal customers.

Grace Anyango Akeno



I have followed a course on Design Thinking before (not specifically for Entrepreneurs). I am enjoying the new perspective!!!

Muthee Wangari



an excellent course with lot of knowledge and insights about design thinking and applying in real time problem solving. thanks a lot.




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